#Ford's Marketing Strategy for Plug-in #F150 Fixates on More Power. #Trucks #Supercars #Luxury @BoulleLuxury | Jean Boulle Luxury | Scoop.it
The pervasive opinion among truck enthusiasts and industry experts is that nobody cares about plug-in hybrid pickups. Fuel economy isn’t a major priority among those in the market for something that can haul bales of hay or a stable of horses. This poses a problem for pickup manufacturers striving for lower emissions and fuel consumption. …